Private Sale Event - 20% Off* Outlet Prices

  Join us for an event not to be missed this September that will save you an extra 20% off* already ...
10 SEP
BOSS Icon Outlet

Explore the new BOSS Outlet, now open

Discover the new outlet destination for BOSS men’s and womenswear collections at Icon Outlet at the O2. BOSS offers ...
10 SEP
GAP Outlet at ICON | The O2

Cool Kids for Summer and School

It’s summer time, and as the kids begin to enjoy a little more normality and the beginning of the ...
18 AUG
Tommy Hilgifer Kids

Tommy Hilfiger Kidswear now open

We’re excited to announce that our brand new Tommy Hilfiger Kidswear  store is now open on the Upper Level ...
05 AUG

Icon Outlet now open even longer

Great news. Icon Outlet is now open even longer on weekday evenings and at weekends giving you more time to ...
29 JUL
HaiDiLao Icon Outlet

New restaurant Haidilao now open

Now open on the Lower Level of Icon Outlet, Haidilao Hotpot is a traditional Chinese hot pot restaurant, serving a ...
27 JUL
Clarks Icon Outlet

Get ready for Back to School with Clarks

When it’s time to get the kids ready for school once again, the children’s footwear specialists Clarks are ...
27 JUL
Five Guys

Restaurants and bars now open at The O2

We’ve all been missing our favourite restaurants and the chance to get out and let someone else take care ...
03 JUL
Icon Outlet Men's Summer Fashion

On trend...5 summer must have looks for Him

Whilst the world has been in lockdown, the fashion wheels have not stopped turning. It’s time to pack away ...
17 JUN
Icon Outlet Summer Fashion

For Her...5 trends to revitalise your summer wardrobe

Summer is upon us again, and now more than ever, we’re seeking that perfect outfit to lift our spirits ...
17 JUN
Icon Outlet at The O2

Outlet shopping returns to The O2 from Monday 15 June

  The stage is set, the wait is finally over and we’ve been getting ready for you to make ...
29 MAY
Icon Outlet Spring

Get ready for Spring with Icon Outlet's Newest arrivals

What better way to get ready for spring than by giving your wardrobe a stylish update! We’re here to ...
12 FEB