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Heading to The O2 tonight? Enjoy an exclusive extra 10% off* outlet prices at participating stores when you shop at ICON Outlet. Choose from premium brands including Brooks Brothers, Dune London, Hackett, and Ted Baker and, with all stores offering up to 70% off RRP, our VIP Card gives you, even more, to enjoy and save.

To collect your VIP Card, simply present your ticket at The Welcome Desk.  We can look after your shopping for you while you enjoy the event and if you spend £150 or more we’ll even deliver everything home for you, absolutely free*. Now all you need to do is turn up early and start shopping.

*Subject to availability. T&Cs apply. Click here for more details.


Participating stores: