Top summer picks for under £50

If you’re looking for something special for you or a loved one, then our additional summer sale offers are just perfect for you. We’ve pulled together our top picks from our huge range of stores throughout ICON Outlet at The O2 here on the blog, so your mood (and bank balance) stay as sunny as the weather.

In menswear, the ever-popular Ted Baker has this Twinnie shirt available in navy, crafted from lightweight cotton with a modern leaf print, it’s the perfect look for a summer barbeque or relaxed evening out, WAS £50, NOW £35.

And the offers don’t stop there, gents.  Are you ready to add a touch of ‘Aztec’ to your wardrobe? Nail this on-trend look with this structured shirt jacket from Scotch and Soda, WAS £139.95, NOW £45 perfect for layering over a t-shirt and jeans for the ultimate in laid-back, casual, style.

Champion of modern American sportswear, GANT, also has some fantastic offers available across men’s and womenswear.  For chaps, the Solid Pique SS Rugger, WAS £60, NOW £42, is a much-loved classic among preppy dressers, while ladies will love the ‘go-to’ Cotton Crew, WAS £75, NOW £45.

Not forgetting accessories, for fabulous footwear, Dune London has some unbeatable offers with ladies’ Glossy loafers in pretty pastel shades, WAS £85, NOW £24, and Gardenia mules – bang on trend! – WAS £80, NOW £24.

Lead and Ball is offering some super-stylish sunglasses to help you look cool, calm and collected in the summer sun!  Check out the Campania Editions sunglasses and clear lens frames, WAS £75, NOW £37.50.

We’ve got you covered when it comes to the best offers this summer; stay tuned on the blog for our top picks under £20 coming soon.




Dune London, Glossy loafers, was £85 now £24
Dune London, Glossy loafers, was £85 now £24
Dune London, Gardenia mules, was £80 now £24
Dune London, Gardenia mules, was £80 now £24
Lead + Ball, Campania Editions sunglasses, was £75 now £37.50
Lead + Ball, Campania Editions sunglasses, was £75 now £37.50
Lead + Ball, Campania Editions clear lens frames, was £75 now £37.50
Lead + Ball, Campania Editions clear lens frames, was £75 now £37.50
Scotch & Soda, Aztec jacket, was £139.95 now £45
Scotch & Soda, Aztec jacket, was £139.95 now £45
Ted Baker, Twinnie shirt, was £50 now £35
Ted Baker, Twinnie shirt, was £50 now £35
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