Arts & Lifestyle
Thursday 25 Oct 2018

The ultimate London shopping destination: 5 reasons to shop at ICON Outlet

Panic has set in. Londoner’s across the Capital are stranded for social activities, now that the seemingly endless summer draws to a close.

With no more lounging in London’s parks and commons, garden partying and festivals, the future of our weekends is suddenly up in the air!

Panic over.

We’re here to share with you a shopper’s paradise: London’s most exciting shopping experience. So rock star fabulous, that you’ll roll into bed at night feeling like a million dollars. Shopping, history, culture, and food, combined to create a day that will leave you with an Instagram story that will blow minds.

We’re talking about ICON Outlet, London’s newest Outlet Shopping Centre at The O2. Situated on the banks of the Thames at Greenwich, there’s plenty more to The O2, and surrounding area, than first meets the eye.

Here, we share the 5 key reasons that you should make ICON Outlet your number one London shopping destination.

Travel in style

Be a diva. Why not make travel an A-List experience?

Take the Clipper for that ultimate windswept look, or capture some 360 panoramas from the heights of the Emirates cable car. We believe that no element of your day should be boring.

Shop it like it’s HOT

Let’s not distract from the real focus here, shopping!

And why not mix things up a little. First thing, head to Greenwich Market to snap up the best bargains. Open 7 days a week this is London’s only historic market, set in a world heritage site, selling jewelry, antiques and fashion. Tempting you with the intoxicating smells of market food.

Then strut your stuff to ICON Outlet. The main event: a shopping experience like no other.

With 40 stores over two floors, the venue brings an added element of excitement, as world-class entertainment meet world-class fashion, creating a melting pot of style under the roof of London’s most famous tent.

A Fashionista’s fantasy, expect to see Kurt Geiger, Aspinal, Ted Baker, Calvin Klein, Jack Wills to name just a few. Check out the full list of shops to perfect your plan of attack!

Mix it up, with some history & culture

You can’t decide on the leather dress or the trouser-top combo.

Want our opinion? Both look sensational, but take a time out and get some perspective.

Just short trip from The O2, in Historic Greenwich, there are a neat little bundle of significant historic sites to check out. From the celebrated historic sailing ship, the Cutty Sark, to the origin of Greenwich Meantime (GMT), and London’s Planetarium at the Royal Observatory.

If you’re dragging the other half around the shops, then this might be a good distraction for them whilst you finish your shopping too!

If the weather is looking decent, take a walk to the top of Greenwich Park, and check out the awesome view across the city.

Instagramable #foodporn

This will have to be your ultimate cheat day – but it’s worth it!

No great weekend is complete without the obligatory brunch or dribbling burger-gram, and there’s no shortage of brunching, lunching and dining opportunities in and around The O2.

If you’re looking for some international flavor, we’ve got Oriental spice, Italian, Latino and every imaginable burger joint going. Of course, there’s a cheeky Nando’s – with X dining options on site, there’s literally something for every occasion.

Then why not capture a boomerang as you chink glasses in one of our X bars on site. You could quite literally live here for weeks and not get bored!

Evening entertainment: SORTED

Shopping spree over, it’s time to put your feet up and let someone else fabulous do the work!

If you’re making a whole day of it, it would be rude not to check out the incredible line-up of acts that will be rocking The O2 Arena this autumn. With world famous stars including Mariah, Jess Glynne, U2, Kylie, Michael McIntyre and the ATP Tennis Finals, it’s as varied as it is spectacular.

Our shop and drop service means that you can shop to your hearts desire, and then leave your bags to collect later. Or even easier, have them sent home to arrive the next-day. Leaving you to sing, dance, and whoop until your voice goes husky!

If there’s nothing on the line up that takes your fancy then go old-school, and hit up the bowling alley, or check out the latest releases at the ODEON cinema.

The ultimate London Shopping destination offers so much more than your regular shopping trip. Why not make a day or a weekend of it and give yourself and your loved ones a treat?

We look forward to seeing your fabulous self here soon.


10am - 8pm


10am - 8pm


10am - 8pm


10am - 10pm


10am - 10pm


10am - 10pm


12pm - 6pm