Just in time for the new season we’ve got a new arrival at ICON Outlet at The O2. We’re the first stop for Londoner’s and visitors seeking their favourite brands at outlet prices, but over the next couple of months, we’ve got even more reasons to visit…

Introducing Showcase. Now live at ICON Outlet.

“Sounds exciting! But what is Showcase?;” we hear you say.

Showcase is a partnership with global fashion houses, brands and designers to offer ICON shoppers an exclusive sample sale retail experience. In a brand-new space on the upper level of ICON Outlet, Showcase offers exclusive access to luxury sample sales from household name brands throughout the autumn and winter.

A hand-picked selection of brands will take up residence in Showcase from Thursday through to Sunday, including many brands that do not have stores at ICON Outlet; Superdry, Helmut Lang, Theory and J Brand amongst others. On each Showcase weekend, you’ll get exclusive access to up to 80% off full-price pieces from last season.

Check out the Showcase calendar below, and get the dates in your diary:

  • Helmut Lang : 24 – 27 October
  • Paul Smith : 10 – 13 November
  • Reiss (TBC) : 14 – 17 November
  • Hackett : 27 November – 1 December

Keen to strut on down? To snap up your sample sale bargains, head to the Upper Level and look out for the Showcase space. It’s a basic queue system to enter, there’s a £2 charity entry fee required on entry, and it’s open during ICON Outlet opening hours.

With over 60 brands at always up to 70% off and now, we’re welcoming even more designer brands under our world-famous roof, there’s no better time to pay us a visit.

Keep an eye on our social channels for all the latest Showcase updates.

We look forward to seeing you at ICON Outlet at The O2 soon.

Shop all our brands here.