Saturday 20 Oct 2018

Exclusive brand activations for ICON Opening

With the eve of the launch of ICON Outlet fast approaching, the fabulous brands that will be opening at London’s most exciting new outlet shopping centre are busy preparing to delight the keenest of shoppers.

On opening day (20 October from 10am), a selection of brands has put together some exciting incentives to get you out of bed and ready to shop. From customisation, to free gifts and goody bags, you’ll have to be quick but it’ll be worth it!

Check out the full list of brands that are putting on activations to celebrate the launch.

Aspinal of LondonMake your purchase unique, with complimentary personalisation on any purchase in store from opening day until 1 November. Shoppers on opening weekend (20-21 October) will also be treated to a glass of Nyetimber finest English sparkling wine.

Calvin KleinMake your statement and customise your purchases, with a free monogramming booth in store for opening weekend (20-21 October).

Cath Kidston: Enjoy the fabulous flower wall installed to create the perfect backdrop for your first #ICONatTheO2 snap. Also, use #25yearsofcathkidston for a chance to win a £250 shopping spree. Plus, the first 100 customers spending over £35 will receive a free tote bag and all shoppers on opening weekend (20-21 October) will receive a complimentary glass of prosecco and elderflower fizz.

ClarksTo celebrate opening weekend (20-21 October), Clarks will be giving an additional 20% off all adults product lines, including handbags.

Crew Clothing CompanyMake it personal, with complimentary personalisation on any jersey product purchased on opening weekend (20-21 October). Fulfilled on first come, first served basis.

Dune LondonStay dry, and receive a free gift of an umbrella with any purchase from 20-27 October (while stocks last).

The Cosmetics Company Store: Enjoy luxury fragrances and make-up with a further 10% off for opening week (20-27 October). The first 100 customers who purchase instore will receive a free gift.

G-STAR: Urban fashion at it’s finest. The first 100 shoppers will receive a free keying with any purchase.

GANTBag a free Duffle (RRP £65) when you spend £200 or more on opening weekend (20-21). While stock lasts.

GAPCome on down on opening weekend (20-21 October), and receive a free tote bag when you spend over £50.

Hackett: Enjoy impeccable tailoring and luxurious casual wear at 20% off the Outlet price, plus complimentary monogramming and alterations in-store for opening weekend (20-21 October).

Hotel ChocolatIndulge, if you’re fast enough, with a free goody bag for the first 50 customers.


Kurt Geiger: Luxury for less, with all bags just £49 & under for opening weekend (20-21 October). First purchase only.

Levi’sGreat opening deals on iconic denim, with 2 pairs for £99 or 3 for £139, for opening weekend (20-21 October).

LindtBe one of the first 100 customers, and you can get a free 200g Cornet. Queue nicely please.

Pepe Jeans LondonCreate your own unique denim with Pepes’ Custom Studio Service. With different techniques including laser, painting or studs we can customise the denim however you want. Offer lasts from opening until 15 November.


SkechersThere’ll be plenty of Insta-fun on at the Skechers store with a balloon tower to gram, only on opening weekend (20-21 October)

TateossainThe luxury men’s accessory brand will be giving away free collar stays with any purchase less than £250, or a free pocket square when spending £250 & over.

Ted Baker: Capturing opening weekend (20-21 October) with a free Polaroid bounceback with every purchase, plus drinks from Meantime Brewery, and a special acoustic set from James Gillespie at 2pm on 20 October.

The Body ShopBe one of the first 100 customers to make a purchase, and receive a FREE goody bag.

Yankee CandleThe first 300 shoppers who spend £25 on opening day, will receive a goodie bag worth £25.

Whittard of ChelseaThe tea specialists will gift you the “Christmas Range” tea when you spend £30 or more on opening weekend (20-21 October).


With great offers on opening weekend, we hope to see you strutting your stuff with us from 10am on Saturday 20 October.

(All brand activations are subject to brand terms & conditions found in store and via the brand websites.)


10am - 8pm


10am - 8pm


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12pm - 6pm