The days are shortening, and we know it’s tempting to slump into Autumn; hiding your lacklustre wardrobe under large coats and scarves. But with London and Paris fashion weeks in full flow, it’s clear the fashion gods are not willing to let you off that easily.

Instead what lies ahead for Autumn/Winter 2019 is a sassy season of style, and what better place to re-energise your wardrobe than ICON Outlet at The O2, with up to 70% off on over premium brands.

We’ve done the hard work for you. Below are three of the key trends we’ve spotted for the upcoming season, and our expert guidance on where you’ll find them.

Want more good news? Head to ICON Outlet for our Friends & Family Event on the 27-29 September, and you’ll have exclusive access to an additional 20% off outlet prices.




Bright and bold

The catwalk is popping this season with bright colours and unapologetically loud florals. Think tonal dressing or make your outfit pop with highlighter heels. Head for Ted Baker, Hobbs and Dune to find those all-important seasonal statements.


Super-size me

Think big this season and you won’t go far wrong. Oversized coats, chunky knits, puffer jackets, and enormous bags are the place to start. Strut along to Jack Wills and Scotch & Soda for cosy knits and outerwear, then top it off with the perfect bag at OSPREY LONDON and Aspinal of London.


Seasonal sparkle

It’s never too early to think about Christmas, and this time of year is full of celebrations. How many more excuses do you need to indulge in some seasonal sparkle? Head straight to GUESS, and James Lakeland to pick your flash of glamour.

ICON Outlet has more stores than ever before, with the Lower level now open. Head downstairs to top off your seasonal look at the Beauty Outlet, featuring brands like OPI, Essie, Clarins, Stila, NYX, and L’Oreal.

Looking to get kitted up for the gym or winter walks? We’ve also recently welcomed Adidas, Nike, Regatta, and Craghoppers to the lower level too.

You can also top off your superstar shopping spree with our extra ICON Outlet services. Spend £35 in ICON Outlet and you’ll get 4 hours of free parking, and if you spend over £150 we’ll deliver your shopping home free of charge.

Heading to a show? Shop until your heart’s content and then make the most of our free bag drop, leaving you free to sing and dance the night away.