It’s summer time, and as the kids begin to enjoy a little more normality and the beginning of the new school year draws near once again, it’s time for a wardrobe refresh.

We’ve got you covered as you move from slouchy summer wear back into the school yard, and we’ve hand-picked our favourite stores to get you started.

With up to 70% off on your favourite high street brands, Icon Outlet is your one-stop-shop for a fabulous family day out.

Back to basics

Whether it’s underwear, backpacks, or staple clothing, head to GAP to find unbeatable value and quality for all the family, plus right now save up to 50% off.

Back to School - Gap Kids - Outlet Shopping London - ICON at the O2

Cool casuals

For chilling the garden, on the beach, or in the park, head to Jack Wills for practical, preppy wardrobe classics. They have everything you need from pretty dresses and tops, to cosy jumpers and joggers.

Smart occasions

With small social gatherings back on, it’s more important than ever to look the part. Head to GANT for cool smart clothing, for any occasion, that your kids will love.

We’re excited to announce that Tommy Hilfiger Kids has opened a new store at Icon Outlet on the upper level, stocking their American-inspired quality designer fashion lines for girls, boys and babies. Plus there’s up to 70% off in their summer sale Find out more here

Tommy Hilfiger Kids Icon Outlet

Sparkly shoes

If it’s jazzy footwear you’re after, then look no further than Sketchers. They’ve got light-up sparkles, velcro, laces and all the colours of the rainbow and you could save up to 50% off in the summer sale.

Best foot forward

For the most durable and comfortable kids shoes on the market, head to Clarks. The in-store measuring service will make sure you leave with a pair that will go the distance. Book your free in-store fitting appointment here.


Stylish stationary

Set your kids up to turn heads in the classroom with pencil cases, binders and notepads from Paperchase. Yes, there are unicorns. Right now enjoy an extra 30% off selected ranges, plus get 3 for 2 on Back to School. Check out all the offers here.

Paperchase Icon Outlet

PE class confidence

Give them a boost going into PE class this Autumn with trainers, t-shirts and base layers from Nike and Adidas. There’s nothing like some new kit to make you look and feel amazing!

adidas icon outlet

More to do at The O2

With plenty of food outlets, and a relaxed shopping environment, Icon Outlet is the perfect place for a family shopping trip. With free parking for up to 4 hours until the end of August, come and discover over 60 superstar brands with up to 70% off RRP every day, all under the world famous roof of The O2. Find out how to keep the whole family entertained this summer and beyond at The O2.

Your safety is our top priority

We can’t wait to welcome you back and want to assure you that the health and safety of all of our visitors and teams is our top priority. We’ve made a few changes to how we operate so we can help everyone visiting and working at ICON Outlet stay safe. You can find out more about the steps we’ve taken to ensure you and your family have a safe and comfortable shopping trip here.