Discover Christmas at ICON Outlet

As the Christmas lights twinkle across London, ICON Outlet at The O2 is set to be the number one destination to fill your stockings this year. Discover Christmas at ICON Outlet with us!

We’re not only ready to make your Christmas shopping experience fun and fabulous, but we’re also giving you the chance to indulge your loved ones with luxury brands at outlet prices.

What can I expect at ICON at The O2 this Christmas? Well, we’re glad you asked…

Four hours of FREE parking

There’ll be no bah-humbug at ICON Outlet this Christmas. Instead, we’re treating you to four hours of free parking when you spend £35+. (Please note: this does not apply to sleighs). Visit Parking for full T&C’s.

FREE gift wrapping

If you avoid wrapping your presents until the last possible minute, our elves will be happy to wrap your ICON Outlet shopping, and there’s no minimum spend! Visit the Services page to find out more.

FREE live music

We’ve put on a programme of live music at ICON Outlet with upcoming talent from across the capital in the build-up to Christmas. Come on down to the shop, and then put your feet up and enjoy some free live entertainment under the roof of one of the world’s most famous entertainment venues.

Additional savings – up to 30% off outlet prices

Throughout the whole of the month of December, there will be additional promotions across ICON Outlet, with huge names including Nike, GAP, Asics and New Balance, taking an extra 20-30% off outlet prices. Check out the Offers page, for up to date information on brand offers.

Perhaps you’re already heading to The O2 for an evening of Christmassy entertainment? Whether you’re at Capital’s Jingle Bell Ball or enjoying Christmas classics from Michael Bublé, make the most of our shopping drop facility…shop, and then leave your bags to collect after the show.

With over 60 of the best fashion and lifestyle brands, at up to 70% off the retail price, what more reason do you need to head down to ICON Outlet at The O2. We look forward to seeing you soon, and Merry Christmas!

Shop all our brands here.

December 2, 2019

Posted In: Shopping, Style

Showcase is now on at ICON Outlet

Just in time for the new season we’ve got a new arrival at ICON Outlet at The O2. We’re the first stop for Londoner’s and visitors seeking their favourite brands at outlet prices, but over the next couple of months, we’ve got even more reasons to visit…

Introducing Showcase. Now live at ICON Outlet.

“Sounds exciting! But what is Showcase?;” we hear you say.

Showcase is a partnership with global fashion houses, brands and designers to offer ICON shoppers an exclusive sample sale retail experience. In a brand-new space on the upper level of ICON Outlet, Showcase offers exclusive access to luxury sample sales from household name brands throughout the autumn and winter.

A hand-picked selection of brands will take up residence in Showcase from Thursday through to Sunday, including many brands that do not have stores at ICON Outlet; Superdry, Helmut Lang, Theory and J Brand amongst others. On each Showcase weekend, you’ll get exclusive access to up to 80% off full-price pieces from last season.

Check out the Showcase calendar below, and get the dates in your diary:

  • Helmut Lang : 24 – 27 October
  • Paul Smith : 10 – 13 November
  • Reiss (TBC) : 14 – 17 November
  • Hackett : 27 November – 1 December

Keen to strut on down? To snap up your sample sale bargains, head to the Upper Level and look out for the Showcase space. It’s a basic queue system to enter, there’s a £2 charity entry fee required on entry, and it’s open during ICON Outlet opening hours.

With over 60 brands at always up to 70% off and now, we’re welcoming even more designer brands under our world-famous roof, there’s no better time to pay us a visit.

Keep an eye on our social channels for all the latest Showcase updates.

We look forward to seeing you at ICON Outlet at The O2 soon.

Shop all our brands here.

November 1, 2019

Posted In: Shopping, Style

Get 10 out of 10 on your Back to School Shop

It may feel like summer has just begun, but thoughts are already turning to the new school year ahead.  If you want to make Back to School as easy as ABC, then look no further than ICON Outlet at The O2.  With amazing deals on school shoes, backpacks, sportswear and stationery, you can tick off Back to School and invest the money you’ve saved in summer holiday fun at The O2, maybe bowling or Oxygen Freejumping.


School Shoes

Clarks is the tried and trusted school shoes shop and our outlet store has the added bonus of up to 70% off.  Whether you’re looking for lace-ups, buckles, Velcro fastening or half sizes, Clarks is your one-stop-shop for all the kids.  And be sure to take advantage of the fitting service so your little ones’ feet are ready for the first day back.



School Bags

Now for the all-important school bag.  There’s no need to spend a fortune when we’ve got brands including Regatta, Craghoppers and Rolling Luggage all with styles for little ones and the older kids with up to 70% off RRP.  Classic Cath Kidston prints can be found on everything from school bags to PE bags and lunchboxes, and if you fancy splashing out for your teenagers look no further than Aspinal London for extra-special styles.



P.E Kit

For a PE kit refresh, Nike and adidas have an unbeatable range of trainers at outlet prices that will ensure your kids are ready for anything when the bell rings for games.  All ages are catered for, so whether you’re shopping for primary or secondary, there’s nothing you won’t find in our new Lower Level openings.



And finally, don’t forget to stock up on that all-important stationery; choosing a brand-new pencil case is the best way to get the kids excited for the new term. Paperchase has everything you could possibly need all at up to 70% off.

For the older kids, Moleskine’s colourful notebooks add a touch of style, plus pick laptop cases and sleeves for the ultimate protection no matter how many times that school bag gets thrown into a locker.

Get 10 out of 10 on value for money when you visit ICON Outlet at The O2 with up to 70% off your back to school shop.

August 14, 2019

Posted In: Shopping