Restaurants reopening soon at The O2

We’ve all been missing our favourite restaurants and the chance to get out and let someone else take care of dinner plans.

So we’re excited to announce that from Saturday 4th July we will begin to welcome back some of our restaurants and bars at The O2, starting with Five Guys and Slug and Lettuce. They’ll both be open daily 12-8pm and we’ll be announcing more reopening’s over the coming days and weeks, so keep checking back for more updates.

Here’s a list of the restaurants that will be open and when.

Five Guys 12-8pm

Slug and Lettuce 12-8pm


Slug and Lettuce

July 3, 2020

Posted In: Shopping, Style

On trend…5 summer must have looks for Him

Whilst the world has been in lockdown, the fashion wheels have not stopped turning. It’s time to pack away your isolation wardrobe and get some glamour back in your life. We’re here to help you navigate this summer’s trends, and to reassure you that we’ve got you covered when you’re ready for your first taste of retail therapy.

Our team have pulled out the need-to-know fashion trends for men this summer, and where you can find them at Icon Outlet. We’ve got over 60 superstar brands with up to 70% off RRP every day, all under the world-famous roof of The O2.


1 Preppy 

The return of preppy dressing is fully back in the picture; from boat shoes to Oxford shirts – and clashing colours seems to be a key feature. We recommend you invest in a preppy shirt and chinos from Hackett, and complete the look with a rugby shirt from Jack Wills.


2 Double Denim

Love it or hate it, double denim is back with a vengeance. What better time to invest in a pair of jeans, and a denim jacket for life – good quality denim will always be in fashion. Zip along to Levi’s to check out their offers on the world’s most famous jeans.

3 Working from home

With the world of work changing, many of us have relaxed our work wardrobe. But there’s a danger this goes a step too far. It’s time to update your basics and ensure you’re comfortable, and respectable. Head along to Tommy Hilfiger and Calvin Klein to look simply sharp.

4 Cargo Trousers

A throw-back to the 90’s some would say. GQ describes this trend as “All Saints at their peak”, rather than “Ray Mears climbing a peak”. Cargo trousers are now more than a utility trouser, they’re a fashion statement. Head along to GAP and pick up a pair.

5 Look to the future 

Shop for classic shapes including aviators and wayfarers, or make a statement with your eyewear this year. Futuristic wrap-around sunglasses are in, as well as oversized and feminine styles. Make sure you take into account polarization and lens strength too. Head to Sunglass Hut to chat to the experts who will guide you to the right choice.

June 17, 2020

Posted In: Shopping, Style

For Her…5 trends to revitalise your summer wardrobe

Summer is upon us again, and now more than ever, we’re seeking that perfect outfit to lift our spirits and make us feel fabulous.

Whilst the world has been in lockdown, the fashion wheels have not stopped turning. It’s time to pack away your isolation wardrobe and get some glamour back in your life. We’re here to help you navigate this summer’s trends, and to reassure you that we’ve got you covered when you’re ready for your first taste of retail therapy.

Our team have pulled out the need-to-know fashion trends for women this summer, and where you can find them at Icon Outlet. We’ve got over 60 superstar brands with up to 70% off RRP every day, all under the world-famous roof of The O2.


1 Power prints

Be brave and bold this summer – there’s no such thing as “too much”. The power prints are back. We’re talking clashing colours, giant dots and stripes, and florals on steroids. Head to Ted Baker for some well-cut designs in high definition.

2 Keep it short

The spring season saw well-cut tailoring as prominent as ever, but as we move into the summer time, the proposal evolves; enter the short suit.  Keep your staple blazer and pair with some beautifully tailored shorts.

Icon Outlet summer fashion woman

3 Heavy on metal

Catch a glimmer on coats, trousers, tops and accessories; splashes of metallic silver are everywhere this summer. We recommend finding one statement piece, and keeping the rest of your outfit simple, to allow the piece to really shine. Head to GUESS to find gorgeous accessories with that extra bit of sparkle.


Icon Outlet Summer Fashion

4 Green with envy

A popping piece of arm candy can set any outfit off, and this season we’re seeing green everywhere. Get yourself down to Osprey London for classic handbag designs that will never go out of fashion, with a splash of colour to boot.

icon outlet summer fashion woman

5 Get Shirty

Shirt dresses consummate the perfect wardrobe this summer. Versatile, practical and stylish, we’re delighted that this trend is back, and we’ve got quite a selection. Head to GANT, or JOY to find your perfect fit.

icon outlet summer fashion woman

June 17, 2020

Posted In: Shopping, Style

Outlet shopping returns to The O2 from Monday 15 June


The stage is set, the wait is finally over and we’ve been getting ready for you to make your shopping comeback as Icon Outlet returns to The O2.

We have an enviable line-up of over 60 of the biggest headliners in fashion and lifestyle with up to 70% off the RRP including adidas, Calvin Klein, Levis, Nike, Ted Baker and Tommy Hilfiger – all (on your doorstep and) under the world-famous roof of The O2.

Plus, until the end of July you can enjoy 4 hours parking absolutely free. We have plenty of spaces and reaching us by car is easy. Find out more.

Icon Outlet will be open 11am – 5pm Monday to Sunday from Monday 15 June.

For details of individual store openings, please visit the store directory here.


Your safety is our top priority

We can’t wait to welcome you back and want to assure you that the health and safety of all of our visitors and teams is our top priority. We’ve made a few changes to how we operate so we can help everyone visiting and working at The O2 stay safe. These include:

  • Encouraging visitors to observe the two metre social distancing advice in stores and around site
  • Requiring visitors to keep to the left as much as possible and respecting one way systems where they apply
  • Many stores have changed their internal layouts providing more room and easier navigation
  • Payments will only be accepted via cards or contactless payments
  • Thorough cleaning regimes have been extended, with additional hand sanitising stations provided and regular deep cleans in all public areas
  • The location of bathroom facilities have been separated to reduce queues
  • Managing capacity to ensure appropriate physical distancing can be maintained throughout Icon Outlet


Opening hours

Icon Outlet stores will be open daily from 11-5pm, with a limited number of take away food and beverage options available.


Be kind

Please be considerate to other visitors, giving them time and space to enter and exit stores where required, and understand they may have different requirements to yours.

Our teams are working hard to make this a comfortable visitor experience for everyone. We look forward to seeing you soon.

May 29, 2020

Posted In: Shopping

Discover Christmas at Icon Outlet

As the Christmas lights twinkle across London, Icon Outlet at The O2 is set to be the number one destination to fill your stockings this year. Discover Christmas at Icon Outlet with us!

We’re not only ready to make your Christmas shopping experience fun and fabulous, but we’re also giving you the chance to indulge your loved ones with luxury brands at outlet prices.

What can I expect at Icon at The O2 this Christmas? Well, we’re glad you asked…

Four hours of FREE parking

There’ll be no bah-humbug at Icon Outlet this Christmas. Instead, we’re treating you to four hours of free parking when you spend £35+. (Please note: this does not apply to sleighs). Visit Parking for full T&C’s.

FREE gift wrapping

If you avoid wrapping your presents until the last possible minute, our elves will be happy to wrap your Icon Outlet shopping, and there’s no minimum spend! Visit the Services page to find out more.

FREE live music

We’ve put on a programme of live music at Icon Outlet with upcoming talent from across the capital in the build-up to Christmas. Come on down to the shop, and then put your feet up and enjoy some free live entertainment under the roof of one of the world’s most famous entertainment venues.

Additional savings – up to 30% off outlet prices

Throughout the whole of the month of December, there will be additional promotions across Icon Outlet, with huge names including Nike, GAP, Asics and New Balance, taking an extra 20-30% off outlet prices. Check out the Offers page, for up to date information on brand offers.

Perhaps you’re already heading to The O2 for an evening of Christmassy entertainment? Whether you’re at Capital’s Jingle Bell Ball or enjoying Christmas classics from Michael Bublé, make the most of our shopping drop facility…shop, and then leave your bags to collect after the show.

With over 60 of the best fashion and lifestyle brands, at up to 70% off the retail price, what more reason do you need to head down to Icon Outlet at The O2. We look forward to seeing you soon, and Merry Christmas!

Shop all our brands here.

December 2, 2019

Posted In: Shopping, Style

Showcase is now on at Icon Outlet

Just in time for the new season we’ve got a new arrival at Icon Outlet at The O2. We’re the first stop for Londoner’s and visitors seeking their favourite brands at outlet prices, but over the next couple of months, we’ve got even more reasons to visit…

Introducing Showcase. Now live at Icon Outlet.

“Sounds exciting! But what is Showcase?;” we hear you say.

Showcase is a partnership with global fashion houses, brands and designers to offer Icon shoppers an exclusive sample sale retail experience. In a brand-new space on the upper level of Icon Outlet, Showcase offers exclusive access to luxury sample sales from household name brands throughout the autumn and winter.

A hand-picked selection of brands will take up residence in Showcase from Thursday through to Sunday, including many brands that do not have stores at ICON Outlet; Superdry, Helmut Lang, Theory and J Brand amongst others. On each Showcase weekend, you’ll get exclusive access to up to 80% off full-price pieces from last season.

Check out the Showcase calendar below, and get the dates in your diary:

  • Helmut Lang : 24 – 27 October
  • Paul Smith : 10 – 13 November
  • Reiss (TBC) : 14 – 17 November
  • Hackett : 27 November – 1 December

Keen to strut on down? To snap up your sample sale bargains, head to the Upper Level and look out for the Showcase space. It’s a basic queue system to enter, there’s a £2 charity entry fee required on entry, and it’s open during ICON Outlet opening hours.

With over 60 brands at always up to 70% off and now, we’re welcoming even more designer brands under our world-famous roof, there’s no better time to pay us a visit.

Keep an eye on our social channels for all the latest Showcase updates.

We look forward to seeing you at Icon Outlet at The O2 soon.

Shop all our brands here.

November 1, 2019

Posted In: Shopping, Style

Get 10 out of 10 on your Back to School Shop

It may feel like summer has just begun, but thoughts are already turning to the new school year ahead.  If you want to make Back to School as easy as ABC, then look no further than ICON Outlet at The O2.  With amazing deals on school shoes, backpacks, sportswear and stationery, you can tick off Back to School and invest the money you’ve saved in summer holiday fun at The O2, maybe bowling or Oxygen Freejumping.


School Shoes

Clarks is the tried and trusted school shoes shop and our outlet store has the added bonus of up to 70% off.  Whether you’re looking for lace-ups, buckles, Velcro fastening or half sizes, Clarks is your one-stop-shop for all the kids.  And be sure to take advantage of the fitting service so your little ones’ feet are ready for the first day back.



School Bags

Now for the all-important school bag.  There’s no need to spend a fortune when we’ve got brands including Regatta, Craghoppers and Rolling Luggage all with styles for little ones and the older kids with up to 70% off RRP.  Classic Cath Kidston prints can be found on everything from school bags to PE bags and lunchboxes, and if you fancy splashing out for your teenagers look no further than Aspinal London for extra-special styles.



P.E Kit

For a PE kit refresh, Nike and adidas have an unbeatable range of trainers at outlet prices that will ensure your kids are ready for anything when the bell rings for games.  All ages are catered for, so whether you’re shopping for primary or secondary, there’s nothing you won’t find in our new Lower Level openings.



And finally, don’t forget to stock up on that all-important stationery; choosing a brand-new pencil case is the best way to get the kids excited for the new term. Paperchase has everything you could possibly need all at up to 70% off.

For the older kids, Moleskine’s colourful notebooks add a touch of style, plus pick laptop cases and sleeves for the ultimate protection no matter how many times that school bag gets thrown into a locker.

Get 10 out of 10 on value for money when you visit Icon Outlet at The O2 with up to 70% off your back to school shop.

August 14, 2019

Posted In: Shopping