Style
Wednesday 24 Oct 2018

Autumn style on a shoestring: The 5 style rules for seasonal success

Autumn is arriving, and we’re clawing onto the memories of a fabulous British summer.

Step away from the belted swimsuit and the billowy white dress.

It’s time to move on. Exiting news! This means a dazzling wardrobe makeover is afoot. Bring on statement coats and scarves – bold pieces and classic staples.

We know what’s going through your head…

  • Where do I start?
  • What staples pieces do I need?
  • How do I look awesome without spending a fortune?

You’re in luck. ICON Outlet combines fabulous designer stores, creating London’s most exciting Outlet experience. All the style, but without the designer price tags. But you don’t have to tell everyone that…(sssh!)

With designers including Guess, Dune, Ted Baker, Hobbs and Phase Eight – we’re the one stop shop for your autumn / winter collection, and we’re on hand to help guide you through the must-have trends that will help you build a wardrobe to turn heads.

So here goes – the 5 style rules to keep your look on point. Apply these and you’ll be stopping cars in the street as you strut through the City.

Rule 1. Pretty in Print

From African Safari, to the Scottish Highlands, and the American Deep South, there’s varied and exciting inspiration for this season’s print trends. Think Madonna: you can reinvent yourself daily.

Animal print is a continued favourite from this summer, and is a big yes this autumn. So those of you ready for a Scary Spice throwback, now is your time. With the catwalks full of leopard, snakeskin, tiger, zebra and some camouflage print thrown in for good measure, it seems we’re being encouraged to make some wild choices.

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Tweed and check are back in as the Queen; a seemingly unlikely fashion role model; is in vogue. From tuxedo style blazers to trouser top combos, and granddad style blazers, the “Balmoral” influence is a clear winner this season.

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Floral on black is the way to go if you’re looking for something a little more feminine. Think Little House on the Prairie, and you’re there! From pretty dresses, to skirts and blouses, there is a clear American influence on this trend. If you’re heading to Bluesfest this autumn, then you’ll be bang on trend with a Cowgirl inspired piece.

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Rule 2. A Touch of Class

It’s all about touch. Throw in a couple of items that bring additional sensory dimensions, so you look and literally feel like a million dollars. Interesting textures are a big part of this autumn / winter. Make a statement with a glossy finish. Designers have opted for patent leather, latex, vinyl and plastics, for that sassy Sci-Fi edge, and a hint of dominatrix.

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Leather is back with a vengeance. Jackets, dresses, trousers and slouchy boots. It never gets old, and we just can’t get enough!

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Made for the dance floor, the luxury-fringing trend could be a winner for the Christmas party (plus it could capture the ultimate shimmy boomerang).

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Rule 3. Brown is the new black

Colour-wise, it’s all gone a bit 70’s shades of brown. From peanut, to chocolate, mocha and caramel, this autumn/winter is making us hungry! Pair different shades of brown with some traditional tweeds for maximum impact.

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If you want to spice it up a little and jazz up those gloomy autumn mornings, then opt for some show stopping, colour blocking. The bolder the better seems to be the rule of thumb.

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Rule 4. Cause some costume drama

We know it’s all about the gram, and designers have cottoned onto our magpie ways. A touch of sparkle is all you need to take a staple outfit to bang on trend in one simple move this season. If you want a simple way to class up your wardbrobe, this is it. Think hairpieces, broaches, shoes with sparkles, or just full-on sparkles – why on earth not?

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Rule 5. You’d better shape up

We’re getting all hot under the collar with high necklines and low hemlines. The influence of #MeToo and #Timeup is clear, with designers opting for modesty at this poignant moment in time.

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Extreme layering is not only practical this season as the weather draws in, but it’s bang on trend. Keep warm and look hot as you layer it up. Keep an eye out for stars rocking this look as the autumn chill sets in.

ICON Outlet is the perfect destination for style on a budget, with a shopping experience like no other thrown in. We look forward to welcoming you, and seeing your fabulous wardrobe creations.

 

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