Sunday 21 Oct 2018

An Iconic Opening

The lights are on. The floors are polished. The O2 is ready to open its doors to a new era at 10am on Saturday 20 October.

ICON Outlet is London’s newest and most exciting new shopping outlet, boasting the best of British and global luxury brands, at affordable outlet prices. Located under the world-famous tent at The O2, the outlet spreads over two floors, right around the outside of The O2 Arena, and creates a one-stop-shop for London’s ultimate day out.

We’re expecting it to be busy at The O2 on opening day, with live music, exclusive brand activation over launch weekend, and the general buzz and excitement of this dazzling new shopping destination.

How do I attend the launch of ICON Outlet?

If you are keen to be one of the first to strut your stuff at ICON Outlet, then make sure you arrive early and plan your transport. There is no ticketing or booking, just come on down.

There are plenty of opportunities to arrive in style too. With Thames Clipper ferries, or get a birds eye view of the excitement from the Emirates Cable Car. You can find out full details of travel options and parking information on The O2 website.

What’s going on at the venue on launch day?

Bringing together world-class entertainment and world-class style, we thought it only fair to use it as an opportunity to shine the spotlight on some new music talent. Throughout the opening weeks, we’ll be showcasing local London musical talent with 30-minute slots at 12.30pm and 5pm every day for the opening fortnight. To check out the full line-up of acts, you can view the programme here.

We’ll also be delighting our first shoppers with exclusive brand activations from brands including GAP, Cath Kidston, Pepe Jeans, Body Shop, Aspinal, Crew Clothing, Lindt, Whittard and many others. For full details, you can view the full list of activations you can expect on opening weekend here.

Will there be places open to eat and drink?

Absolutely. We know that no shopping spree is possible without proper fuel. As well as the eateries in The O2 currently, ICON Outlet will play host to many new restaurants, cafes and bars which will be opening in the coming weeks and months.

From opening, you can look forward to superb coffee and brunches at The Gentlemen Baristas coffee house; specialty coffee, fabulous food and a warm and welcoming atmosphere.

What else can I expect to make my ICON Outlet experience extra special?

ICON Outlet is designed to make you feel like a star. We’ve created a whole host of services that will make your day seamlessly fabulous. If you want to shop, and then catch some live entertainment or a movie, we can store your bags with our shopping drop service, or arrange for home delivery. Check out the services page for full details and more.

We can’t wait to see you super stars on opening weekend at ICON Outlet. Be sure to share your experiences on social and tag @ICONatTheO2 and use #ICONatTheO2. We’ll be sharing our favourites.


10am - 8pm


10am - 8pm


10am - 8pm


10am - 10pm


10am - 10pm


10am - 10pm


12pm - 6pm